TV apparently has found a very strong competitor in the Internet in the aspect of entertainment and information access. The Internet now represents fun and function in a digital media world. Watching TV, film, and video clips online is almost as good as watching the traditional TV. To some, online viewing is even better as screening schedule limitations and excessive advertisements get to be bypassed.

Other media forms such as radio, magazines and newspapers are finding out for themselves that their biggest competitor may yet be their digital counterparts. With more consumers opting for convenience, a large chunk of traditional viewers, listeners and readers are being wooed to do the same things online. This scenario cannot be avoided since most people are spending regular time online anyway for other reasons.

In Europe, one research shows that the age group from16 to 24 prefer to go online rather than watch TV. Other studies show that more time is spent on surfing the Internet and that decreased TV viewing is a direct result of using the Internet.